Barnaby Bars
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Barnaby Bars Analytics
Conversion & Express Checkout Intelligence
GA4 Connected
Live data: This dashboard pulls directly from GA4 via your Netlify function. Data refreshes every time you load the page.
Overall Conv. Rate
—
sessions → purchase
Express Checkout %
—
of all checkouts
Sessions (30d)
—
unique sessions
Revenue (30d)
—
gross revenue
Overall Funnel Last 30 days
Express Checkout by Location Click source
Weekly Conversion Rate Last 8 weeks
Build a Box — Funnel Last 30 days
Discovery Box — Funnel Last 30 days
Product Head-to-Head 30-day comparison
Revenue Mix By product
Drop-off by Stage Where users leave
PDP Express Rate
—
of PDP sessions
Cart Express Rate
—
of cart sessions
Express Conv. Rate
—
click → purchase
Standard Conv. Rate
—
click → purchase
Express — Build a Box PDP + Cart
Express — Discovery Box PDP + Cart
Payment Method Split Express breakdown
Order data pulls from GA4 purchase events. Revenue, AOV and order counts update every time you load the dashboard.
Total Orders
—
in selected period
Total Revenue
—
gross revenue
Avg Order Value
—
per transaction
Orders / Day
—
daily average
Weekly Orders Order volume by week
Weekly Revenue £ revenue by week
Box Size Split 6 bar vs 12 bar
AOV Trend Average order value by week
Bar sales combines confirmed Build a Box purchases (from GA4 tracking installed today) with Discovery Box orders (fixed recipe: 6-bar = 1 of each flavour, 12-bar = 2 of each). Build a Box data grows from today; Discovery Box data is available now.
Total Bars Sold
—
in selected period
Top Flavour
—
most selected
BAB Bars Tracked
—
from purchase events
Discovery Bars
—
inferred from orders
Flavour Rankings Total bars sold — all products combined
Build a Box Flavours From purchase tracking
Discovery Box Contribution Inferred from order volume
Campaign data requires UTM parameters on your ads and at least 7 days of data. Metrics marked with * will populate once sufficient data is collected.
Campaign Performance CVR · AOV · Revenue/Session · Bounce
New vs Returning By campaign
Time to Purchase Days from first visit to conversion
Bounce Rate By campaign
Express vs Standard CVR Gap By campaign
UTM data requires tagged ad URLs and 24–48 hours of traffic. Data populates automatically from your utm_term and utm_content parameters.
Top Campaign
—
by orders
Top Angle
—
utm_term
Top Ad
—
utm_content
Best CVR Ad
—
min 10 sessions
Performance by Angle (utm_term) craving · habit · self-treat · gifting
Performance by Ad (utm_content) individual ad config keys
Performance by Campaign (utm_campaign) campaign level
GA4 Connection
✓ Connected to GA4 Property 504279243 via Netlify
Tracking Script Status
PDP Express Checkout Tracking
— not verified
Cart Express Checkout Tracking
— not verified
view_item events
— not verified
add_to_cart events
— not verified
purchase events
— not verified